Anti-ageing with Actives

Behind every good skincare routine lies one very important step: active ingredients. 

We have dedicated two products to the active ingredients with the most robust, scientific data when it comes to anti-ageing benefits: Vitamin A and Vitamin C.

With all topical serums, a challenge when manufacturing is ensuring penetration into the skin. Trans-dermal (via the dermis) delivery of skincare actives requires the molecular weights to be relatively small. Larger molecules cannot pass the top layer (called the "corneal" layer) thus we have formulated these serums so they penetrate your skin and successfully deliver the active ingredients.

After cleansing, your serum or gel should be applied over the entire face, neck and décolletage. Gently press on with your fingertips and allow it to absorb into the skin for a few minutes before applying a moisturiser. 

We specialise in manufacturing potent anti-ageing serum including our Vitamin C 20% Serum and our Ageless Vitamin A 1% Gel. 

Vitamin A Ageless 1% Jelly

What is the most well-researched ingredient proven to slow down the ageing process? Vitamin A!

Features 1% Vitamin A (Retinoid). Vitamin A is the holy grail in anti-ageing skincare (other than sunscreen). We purposely used the most gentle form of a retinoid available given that retinoids are notorious for their irksome side effects. 

Vitamin A will stimulate collagen production, thus reducing the appearance of fine lines and wrinkles. It also hinders the breakdown of collagen and thickens the deeper layers of the skin. This can significantly improve the clinical appearance of facial wrinkles. Histological studies have shown that application of this to the skin increases: the amount of collagen types I and III within photo-aged dermis.

This serum is a great all-rounder serum to apply before bed or when you are doing spa treatments.

Vitamin C 20% Serum

The active form of vitamin C, L-ascorbic acid, for example, can act as both an antioxidant and as a promoter of collagen synthesis.

Vitamin C or ascorbic acid has been shown to decrease pigmentation via inhibition of tyrosinase- the enzyme that produces melanin. Ascorbic acid is also a free radical scavenger, decreasing UV induced ‘stressors’. Vitamin C is also a key vitamin in the synthesis of collagen.

Our 20% serum treatment is at a clinical strength. This concentrated delivery system will fight free radicals, brighten dull skin, while reducing the appearance of age spots and hyperpigmentation. 

You need to be very careful of where you buy Vitamin C because it easily decomposes into inactive compounds in aqueous solutions and this has limited its topical use.

It is best to apply Vitamin C in the morning in order to prevent damage from free radicals that can occur throughout the day. Make sure you wear sunscreen on top of this before heading outside. You should do this step anyway regardless of whether you apply Vitamin C Serum or not.

Our active ingredients

Research and chemistry is at the core of the Youth Elixr mission, and our dedication to making well formulated, science-backed, anti-ageing skincare products is our mission. At Youth Elixr our high-potency products are packed with anti-ageing actives which truly help renew the self-confidence and beauty of our community.


Bradley, E., Griffiths, C., Sherratt, M., Bell, M., & Watson, R. (2015). Over-the-counter anti-ageing topical agents and their ability to protect and repair photoaged skin. Maturitas, 80(3), 265-272.

Lee, D., Oh, I., Koo, K., Suk, J., Jung, S., Park, J., . . . Choi, Y. (2015). Improvement in skin wrinkles using a preparation containing human growth factors and hyaluronic acid serum. Journal of Cosmetic and Laser Therapy, 17(1), 20-23. 

Chen, Ming, Gupta, Vivek, Anselmo, Aaron C., Muraski, John A., & Mitragotri, Samir. (2014). Topical delivery of hyaluronic acid into skin using SPACE-peptide carriers. Journal of Controlled Release, 173, 67. 

 Piao, H., Kamiya, N., Cui, F., & Goto, M. (2011). Preparation of a solid-in-oil nanosuspension containing l-ascorbic acid as a novel long-term stable topical formulation. International Journal of Pharmaceutics, 420(1), 156-160.

Watson, R., Long, S., Bowden, J., Bastrilles, J., Barton, C., & Griffiths, R. (2008). Repair of photoaged dermal matrix by topical application of a cosmetic 'antiageing' product. British Journal Of Dermatology, 158(3), 472-477.